Why we do this


This is the reason

BY TIMOTHY is a new design brand created by Timothy Jacob Jensen in partnership with talents from all over the world. With the belief that creativity is a fundamental part of being human – no matter who you are or where you are – the BY TIMOTHY product collection is the epitome of diversity with a wish to market designs that bring a smile.

Throughout his life, Timothy Jacob Jensen’s overriding ambition has been to make the world a better place. His brand, BY TIMOTHY, is influenced by this, being built on sincere fairness. Each time you buy a BY TIMOTHY product, part of your payment is passed uncut to the designer as compensation proportional to the creative contribution.

With the brand BY TIMOTHY, Timothy Jacob Jensen provides talented creatives the opportunity to work with him on design collections to support their independent career as designers. The talents are selected among the designers,who have signed up to another one of Timothy’s brainchildren, the Design-as-a-Service platform, Designers Trust.

Designers Trust connects brands and designers on a global scale. The platform provides growth opportunities for designers and brands alike by offering a space and platform where designers

can enjoy professional freedom as part of a community of peers, and brands can reap the benefits of outstanding creativity. Built on the 100 years of design inheritance running in the

Jensen family, and a fair-share principle model in which everyone gets credit and remuneration.

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